Jeff Krieger — The Mortgage Group
Web Presence Audit
Meiller Digital score as of April 2026
Audit Report
Automated scan results — 6 audit categories
Over 60% of searches are on mobile. Non-responsive sites lose the majority of traffic.
Every extra second of load time costs 7% in conversions. Google penalises slow sites.
Without HTTPS, browsers show a 'Not Secure' warning — 40% of visitors leave immediately.
Outdated design erodes trust — 75% of consumers judge credibility by website aesthetics.
↳Design feels like a generic 2018-era website template rather than a custom modern brand identity.
46% of all Google searches have local intent. Missing contact info means lost leads.
Stale content signals neglect. Customers question whether you're still in business.
Additional Notes (3)
- Typography hierarchy is weak; the main headline 'HONEST MORTGAGE ADVICE...' lacks sufficient line height and tracking, making it feel crowded.
- The hero image is a very common, unoriginal stock photo that diminishes the feeling of authenticity.
- The navigation bar lacks sufficient padding and visual polish; the search icon feels like an afterthought squeezed into the menu.
How You Compare to Other mortgage-broker Businesses in London
City Rank
#20/127
Category Rank
#0/2
vs Average
+0.8 above average
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