⚠️ This business is losing customers to competitors with better websites
A score of 2/10 signals serious issues — slow load times, missing SEO, or an outdated design are actively costing you leads. Every day without a fix is a customer choosing your competitor.
Forest City Fitness
Web Presence Audit
Meiller Digital score as of April 2026
Audit Report
Automated scan results — 6 audit categories
Over 60% of searches are on mobile. Non-responsive sites lose the majority of traffic.
↳logo text clipped/truncated on mobile header
Every extra second of load time costs 7% in conversions. Google penalises slow sites.
Without HTTPS, browsers show a 'Not Secure' warning — 40% of visitors leave immediately.
Outdated design erodes trust — 75% of consumers judge credibility by website aesthetics.
↳WordPress/Divi 'Select Page' dropdown artifact visible on mobile (should never be seen by users)
46% of all Google searches have local intent. Missing contact info means lost leads.
Stale content signals neglect. Customers question whether you're still in business.
Additional Notes (5)
- chaotic garish design: neon green + orange + yellow ALL-CAPS — screams 'early 2010s gym website'
- 4 competing CTAs on homepage with no visual hierarchy (Virtual Tour, Contact, 7-Day Pass, Class Schedule)
- broken Instagram feed: 'Error: No feed found. Please go to the Instagram Feed settings page' — visible to all visitors
- site title says 'ONLINE FITNESS CLASSES' — unclear if physical gym or online only
- multiple font styles, weights, colors competing on same page
Search Ranking
Search Query
“forest city fitness gym London Ontario east”
Position
page 1, position 1 (joinfcf.com) and position 4 (homepage)
How You Compare to Other gym Businesses in London
City Rank
#127/127
Category Rank
#0/3
vs Average
-3.2 below average
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